At 9am on April 1, 2015, the reddit community was presented with a diabolically simple and mysterious social experiment: The Button. An enigmatic post from the reddit admins, the experiment was simply a button attached to a 60-second countdown timer. Once a reddit user presses the button, the timer resets. Each user only gets one press, and new redditors are barred from engaging in the experiment.
Its purpose remains a mystery, a dynamic that seems designed exclusively to thrust members into an existential dilemma. Do you wait to push the button, give yourself the chance to keep the timer alive when it most needs it?
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